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Come out for a 'Gigante' time at Chamber's Enterprise Mercado Saturday – Abilene Reporter-Information


A “gigantic” time awaits those that attend this 12 months’s Enterprise Mercado, a yearly celebration hosted by the Abilene Hispanic Enterprise Council to construct bridges with Hispanic customers and others.

Open to companies keen on connecting with the Hispanic market, the occasion is from 9 a.m. to three p.m. Saturday on the Abilene Conference Middle. It’s described as excessive power and family-friendly, spotlighting Hispanic tradition with mariachi bands, ballet folklorico and different actions.

This 12 months’s theme is Mercado Gigante, a play on the favored TV present “Sábado Gigante,” which dominated Hispanic airwaves for greater than 30 years.

File Photo: Families and others visit Business Mercado at the Abilene Convention Center on Oct. 9, 2021.

Headed by host Don Francisco, the Spanish-language present supplied an typically loopy assortment of characters, video games, interviews and enjoyable.

Susan Holland, director of enterprise improvement with ServiceMaster, mentioned that her enterprise, which affords hearth and water restoration and mildew remediation, is proud to be a part of the occasion.

Holland known as the yearly occasion each enjoyable and uplifting.

“It type of shares a number of what we (within the Hispanic group) do,” mentioned Holland, whose father is from Chihuahua, Mexico.

Holland mentioned ServiceMaster feels that Mercado is one thing “we simply must be part of,” particularly given the connection to Hispanic Heritage Month, which ends Oct. 15.

“Hispanic households are very shut,” she mentioned, explaining the occasion’s tone and attraction. “There’s all the time a cause to rejoice.”

Personally, the occasion helps her really feel linked to the joyful, colourful traditions and celebrations she grew up with, she mentioned, from the ring of mariachi music to dancing to copious, scrumptious meals.

“I’ve no household up right here, they’re all within the (Rio Grande) Valley,” Holland mentioned. “So, I like it as a result of it takes me again. … It provides me a chance to reminisce and get again into what we used to have.”

Rising collectively

Linda Barfield, in control of enterprise improvement and advertising and marketing for Communities of Abilene Federal Credit score Union, mentioned her enterprise’ deal with individuals and repair combines completely with a rising Hispanic market.

“It is an incredible alternative for (us) to indicate up and to market to the Hispanic tradition,” she mentioned. “It is an effective way not solely to community companies with different exhibitors however to have interaction the general public.”

For her half, Barfield enjoys working for an organization the place numerous its members, herself included, are bilingual, a bonus when connecting with these within the Hispanic market.

“I prefer to showcase how the enterprise that I work for, its services and products, have interaction the Hispanic client,” she mentioned.

File Photo: Parade marshal Linda Barfield greets Abilene Police Chief Marcus Dudley Jr. at the “16 de Septiembre” 2021 parade that began outside St. Vincent Pallotti Catholic Church.

A credit score union enterprise is, by nature, “very family-oriented,” mentioned Barfield, who’s Hispanic.

The occasion is on a Saturday as a result of usually “households are collectively on Saturday,” she mentioned.

“We’re all about individuals,” she mentioned.

Like most who attend or take part within the yearly occasion, Barfield likes to have a little bit of enjoyable, too, one thing she mentioned was virtually assured.

“I inform individuals you have not lived till you’ve got been to the Mercado,” she mentioned.

An enormous time

Adorning cubicles is a spotlight, Barfield mentioned, whereas “Gigante” is an effective option to describe the occasion as a result of so many distributors come again every year, whereas new ones get added.

“We’re fairly maxed out, so I really like that,” she mentioned.

The theme is designed to evoke the enjoyable of the present, which was the longest-running TV selection collection on the planet. The three-hour program every Saturday ended its streak in September 2015.

“Each Saturday night time, (it) got here on and we have been glued,” Barfield mentioned. “It was like watching ‘Let’s Make a Deal’ or ‘Saturday Evening Stay,’ or Johnny Carson. You simply did it as a result of that was the factor to look at.”

High secret

File Photo: A wall of Coca-Cola products is stacked to resemble a Day of the Dead sugar skull on Oct. 13, 2017, at the Abilene Convention Center for Business Mercado.

Barfield was mum about what precisely guests might anticipate from Communities of Abilene’s sales space, however mentioned she and all different members would play off the theme of the present, associated to their very own enterprise.

“I can not inform you − it is a secret,” she mentioned of her enterprise’ design. “We’re all very aggressive.”

Individuals can win certainly one of three awards: total finest class, individuals’s alternative and newcomers award, she mentioned.

A very powerful half is enjoying into the theme, she mentioned, whereas additionally highlighting the virtues of 1’s personal enterprise.

“That is the fantastic thing about it,” she mentioned. “I like it.”

Enterprise Mercado

When: 9 a.m.-3 p.m. Wednesday

The place: Abilene Conference Middle, 1100 N. Sixth St.

Admission: Free

What’s taking place: Hosted by the Abilene Hispanic Enterprise Council, Enterprise Mercado is an annual showcase of enterprise services and products to construct a bridge with Hispanic customers.


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