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Homegrown in Frisco: Handcrafted T-shirts by Tumbleweed TexStyles making an affect on Texas tradition – Neighborhood Affect Newspaper


On the coronary heart of Tumbleweed TexStyles is a love for journey and authenticity, two values displayed not solely within the firm’s product line of hand-crafted T-shirts and hats, however the firm’s ethos.

Though the Texas-inspired lifestyle and apparel brand primarily based in Frisco, Texas, has shipped orders to all 50 states and 27 international locations within the final decade, the corporate has humble beginnings with roots in public schooling. Founders Brian Wysong and Jeb Matulich nonetheless function a homegrown native enterprise celebrating every part that makes Texas nice: barbecue, craft beer, music, journey, the outside and most significantly, the folks.

“With all this wonderful progress, it’s nonetheless been accomplished by our small group of family and friends who’ve made it occur,” Wysong stated. “We really feel very blessed in that sense. I prefer to suppose we made it occur, however God’s introduced it to us.”

Based in 2011, Tumbleweed TexStyles began out as a passion for Matulich and Wysong, who had been each full-time lecturers on the time at Liberty Excessive Faculty in Frisco. Wysong, the advertising trainer, and Matulich, the artwork trainer, bonded by way of their shared hobbies and background, particularly as a result of they’re each alumni of Texas Tech College. After Wysong observed Matulich drawing sketches throughout one in every of their in-service days at college, they started speaking about what it will take to create their very own enterprise.

The boys took $350 every and invested it of their first run of shirts, which they began promoting to family and friends. Quick ahead 11 years later, and the $4.4 million firm has served practically 1,500 wholesale retailers over time together with an estimated 800 at present all through Texas. Many consumers have doubtless seen shirts from Tumbleweed TexStyles at boutiques and shops throughout the state, whether or not it’s the Texas Chica shirt, a nod to the quintessential Topo Chico mineral water, or one of many model’s hottest shirts, the Texas Towns shirt.

“The shirts we promote, we put on and design off what we like,” Wysong stated. “Our DNA is portrayed in our shirts and merchandise, and I feel that’s actually resonated with folks. They see us in several communities in Texas at festivals and occasions residing that life.”

Along with their distinctive Texas-focused designs, Tumbleweed TexStyles can be the official shirt supplier for a number of iconic manufacturers many Texans know and love, together with Dr Pepper and Whataburger. Plus, the corporate has partnered with different manufacturers through the years like Ozarka Water, Zavala’s BBQ, 7-Eleven and TUPPS Brewery. The eclectic side of the shirts and the truth that they’re hand-drawn permits them to resonate with so many several types of folks and types, Wysong stated.

“You should buy one in every of our shirts at a hipster boutique on South Congress, however they’re additionally at western shops and at a university bookstore,” he stated.

Tumbleweed TexStyles has additionally partnered with Texas musicians and influencers just like the Previous 97’s, Pat Inexperienced, Josh Abbott Band, Aaron Watson, Daniel Vaughn, Randy Rogers Band, KHYI and KOKE FM. Additionally they accomplice with Go Texan, a program by way of the Texas Division of Agriculture that has a serious presence on the State Truthful of Texas, the place Tumbleweed TexStyles will probably be a main sponsor this yr.

“Our model is small, however we have an effect on the economic system and tradition,” Wysong stated. “Once we take into consideration Texas barbecue, music, and a few of the greatest Texan cultural ideas, they’re asking us to be part of it as a result of they see our model and design work amplifying the theme of what they do.”

Though many residents within the DFW metroplex and Frisco could know of Tumbleweed TexStyles and even personal one in every of their shirts or hats, Wysong stated many individuals didn’t notice the corporate was primarily based in Frisco.

“Folks had been sporting our shirts not realizing they had been designed in their very own metropolis,” Wysong stated. “They purchased them in Gruene or Fredericksburg. We began realizing, what was about our T-shirts was now concerning the model, and what was as soon as concerning the T-shirt is now concerning the way of life and leisure element.”

The standard enterprise will begin out with a brick and mortar retailer after which transfer to on-line and wholesale retail. For Tumbleweed TexStyles, it went the wrong way: on-line, wholesale, then lastly brick and mortar in Frisco’s Rail District in October 2020. Immediately, folks come from throughout to go to the shop—a fan even got here from so far as South Africa for the grand opening celebration—and The Daytripper host Chet Garner beneficial visiting the shop because the No. 1 factor to do in Frisco. Though the corporate has quite a lot of merchandise accessible on-line, a go to to the shop presents a sneak peek at new gadgets like outerwear and glassware that could be scaled to the web site sooner or later.

“Everybody’s rallied round it as a real vacation spot,” Wysong stated. “It’s greater than only a retailer, it’s actually an expertise and leisure element to their Saturday.”

As a result of the corporate has roots in Frisco, Wysong and Matulich consider it’s vital to present again to their local people, particularly public schooling. Tumbleweed TexStyles donates to the Frisco Training Basis yearly to assist graduating seniors, particularly a enterprise advertising scholar and an artwork scholar—much like the founders’ personal backgrounds. Plus, the corporate additionally companions with the Nationwide Breast Most cancers Basis and different native nonprofits equivalent to Melody of Hope and Frisco FastPacs.

On the finish of the day, Wysong and his group need to see their shirts on folks having time with their household, buddies and family members.

“We need to see folks in the neighborhood sporting our shirts in a relational approach: mountain climbing, fishing, consuming at an area restaurant or brewery, and supporting different native small companies like us,” he stated.

The above story was produced by Neighborhood Affect’s Storytelling group with info solely supplied by the native enterprise as a part of their “sponsored content material” buy by way of our promoting group. Our integrity promise to our readers is to obviously determine all CI Storytelling posts so they’re separate from the content material determined upon, researched and written by our journalism division.


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